A business plan is the right way to explore the feasibility of a new business in Dubai without actually having to start it and run it. A carefully drawn up plan takes into account all the factors that directly or indirectly impact viability of your business in shorter and longer run. Here’s what your business plan should cover,
- Your basic business concept – includes your business sector, structure, your product or service and how you intend to make your venture successful.
- Your business strategy – specific goals and objectives and how you intend to achieve them.
- Competitive advantage of your product or service – it will differentiate your business from your competitors and influence your customers on why to purchase your products rather than from your competitor.
- Prepare Marketing plan
- Who will be your clients/ customers?
- What is your target audience in terms of geographical area?
- How will you attract and retain enough customers in order to make profit?
- What marketing techniques you will utilize to capture your audience?
- What sets your business apart from the competitors?
- Have information on background on your management team and key employees – what they have done previously and what will they bring to the table for your business.
- Prepare Financial feasibility report
Starting a business in Dubai can be costly. Even if you have adequate funds to launch your new enterprise in Dubai, in order to keep them afloat requires careful planning. You should calculate your initial start-up costs i.e. incorporation, licensing, legal fees, premises and finish out. Also know and understand ongoing costs i.e. marketing and workforce. You should be aware of your cash flow position every minute of the day. At the end, your receipts should exceed your expenditures. Make sure your financial feasibility report is in order and quoting you all the right numbers. Also do not forget to list your personal living expenses in Dubai. Doing all these will ensure proper business setup in Dubai.